Search Engine Optimization practitioners can agree on very few things. Usually, if you ask 100 SEO’ers a question, you’re very likely to get at least 50, if not 100 different responses. Every SEO’er has an opinion and will gladly share with you their “empirical and irrefutable” evidence that backs up their claim.
I believe that there’s only 1 thing that most search engine optimizers can agree on. That one thing is that you need to have back links, also called inbound links, to your site if you want the search engines to find you.
A back link, is a link that points to your website from another website.
There is a lot of discussion about whether the links need to come from relevant sites or not. What I mean by that is this: 구글광고대행
Suppose you have a site about growing your own vegetable garden. Is it more valuable to have a link from the gardening section of a department store website, a link from another gardener’s website, a generic link from a university website, a link from a government site or a link from a totally unrelated site? My answer is: it doesn’t matter where the link comes from.
I believe, that a link, is a link, is a link. I do not believe that there is much weight given to the origin of the inbound link, but there is much attention given to the quality of the link. More on quality of links on my website below.
Bottom line: Everyone can agree that you need backlinks to your sites and most everyone agrees that the best kind of link is an anchored, keyword rich link.
Now, how do you get back links?
Here are 2 ways:
Method 1: Do it by hand. Meaning, go out and find sites that you can add links to and start adding links to your site on them.
Lots of sites allow you to add links to your website in exchange for something. Sites like EzineArticles.com and others allow you to add links pointing back to your site in exchange for content.
The manual method can be very time consuming, tedious and can also be very labor intensive. The biggest advantage of the manual method, is that it only costs you your time.
Method 2. Use software to do it for you. There is a type of specialized software that goes out and finds sites that allow automatic posting of links and do all of the link building for you. The biggest advantage of this is that it frees up your time to do other things. The downside, is that this type of software is not free.
Which method is best?
It’s up to you to decide. Both methods work really well on their own, but probably a combination of manual and software link building programs will yield the best results over time.
The real secret sauce is that you need to know your target keywords. If you don’t know what keywords to target, no amount of backlinks will do you any good.